On Nov. 12, 2012, The
In addition to in-depth, magazine-style feature stories brought to life with compelling photography, video and audio, Journey also includes eye-catching infographics and user-generated content (UGC). And while our site continues to house corporate content such as a press center, company reports, investor information, job postings and executive bios, our design and editorial focus more closely resemble a digital magazine than a company website.
Coca-Cola Journey makes (and sometimes breaks)
A Global Journey
Over the last three years, the Journey family has grown to 20+ sites, spanning more than 30 countries around the globe and 14 languages. These country and regional sites share a similar look-and-feel with our flagship site, but are published in the local language and produced by local
The Journey Media Platform is our global publishing umbrella comprised of:
- The global
- International versions of
- Our blog,
- Our corporate social media channels
What’s in a Name?
Journey was originally a quarterly internal magazine the company published from 1987 until 1997. Its name was inspired by the proverb: “Success is not a destination, but a journey.” As then-Chairman and CEO Roberto Goizueta wrote in the debut issue, “The magazine's purpose is to chronicle the journey on which we, and the great Company for which we work, have embarked.” Journey’s people-driven feature stories, professional photography and glossy, high-end production made it a hit with associates worldwide in the pre-Internet era. When it came time to re-launch our corporate website, Coke’s Digital Communications and Social Media team decided to bring back the name as a modern version of the original concept.